Tuesday, August 25, 2020

Dawn Kills Animals

First light Kills Animals Delegate and Gamble tests on creatures, they dont need to stop, however they need people in general to think they are creature agreeable. The previous evening, I saw an upsetting business for Dawn dishwashing fluid. The business asserts that a great many creatures trapped in oil slicks have been spared by being washed in their dishwashing fluid. The video portrays a penguin, a duckling and an otter, all secured with oil, being washed with their dishwashing fluid. In the before video, you can perceive how the duckling lurches and battles to walk. In minuscule letters at the base of the screen, it says, reenacted exhibition. This was not film of a genuine salvage. They deliberately secured in any event three creatures with gum based paint and corn syrup to reproduce oil, to make sure they could wash them on camera. In the event that Dawn truly is utilized to wash oil off of creatures, why couldnt they use film of a genuine salvage? The organization at that point has the dauntlessness to set up a site at DawnSavesWildlife.com, praising their job in wildilfe salvage. In the interim, Proctor and Gamble, the parent enterprise that claims Dawn, keeps on testing on creatures and guards creature testing: We should direct research including creatures to guarantee materials are protected and successful. Not to be marked beasts, they have gotten together with The Humane Society of the United States in an association focused on the end of creature use for customer item security assessment. Im speculating that this ensures HSUS won't target PG in any crusades. PG, in the event that you were truly dedicated to the end of creature testing, you would stop it. Today. Presently. Stop the empty talk. Quit imagining. What you can do: Boycott Proctor Gamble items. Contact Proctor Gamble at 513-983-1100 or by means of email at comments.impg.com (Update: It gives the idea that PG has now incapacitated this email address), to reveal to them you are boycotting the entirety of their items until they quit testing on creatures. Its not in every case simple to tell which brands are possessed by PG and the rundown is continually changing, so attempt to acclimate yourself with this rundown, from the authority PG site. Many brands are a piece of the PG company, including Dawn, Gillette, Cover Girl, Pampers, Tampax, Clairol, Febreeze, Tide, Mr. Clean, ​Crest and others. Iams and Eukanuba are additionally claimed by PG and support the Iditarod, so there are in any event two motivations to blacklist these two brands. Stunningly better, blacklist all organizations that test on creatures. Two applications accessible on iTunes make it simple to haul around a rundown of organizations that dont test on creatures. Savagery Free and BNB (short for Be Nice to Bunnies) are both perfect with the iPhone or the iPod contact. July 21, 2009 Update: I just addressed Cory, a delegate at PG, and revealed to him that Im not influenced by the Dawn Saves Wildlife battle, and if PG truly thought about creatures, they would stop creature testing. Cory was decent and said that he would go along my remark. He likewise said that PG is legally necessary to lead creature testing. I disclosed to him that was false. Government law expects medications to be tried on creatures, however no law requires family unit items to be tried on creatures. Cory said that the EPA requires new synthetics to be tried on creatures. Yet, that is not equivalent to requiring all family items to be tried on creatures. A dishwashing fluid can be made utilizing known, solid fixings, without making new synthetic compounds. There are loads of savagery free organizations making similar sorts of cleaning items that PG makes, without creature testing. Our common discussion finished with my tolerant Corys offer to send me a flyer about PGs creature t esting, yet turning down his proposal of coupons for PG items. Despite the affirmation from AHA, the basic entitlements position is that creatures ought not be utilized for amusement or ads, and ought not be secured with paint or corn syrup. Revision, July 22, 2009: The first postincorrectly expressed that during the recording of the business live creatures were secured with oil. Be that as it may, as indicated by American Humane Association, the creatures were secured with a blend of gum based paint and corn syrup intended to mimic oil. The first post likewise recommended that creatures may have been harmed or slaughtered during the shooting of the business. American Humane Association was on set to direct the shooting of the business and guaranteed that No creatures were hurt during the taping.

Saturday, August 22, 2020

Human Resource Management in Context Essay Example | Topics and Well Written Essays - 2250 words

Human Resource Management in Context - Essay Example The audit of the writing identified with this subject has uncovered the accompanying issue: the models on which the enlistment and choice approaches are based can be exceptionally separated across associations. Practically speaking, this implies the choices of HR chiefs as to these exercises can't be controlled either concerning their believability or as to their thinking. The qualities and the guidelines applied in every association are basic, at the level that they can set the restrictions of key authoritative practices, for example, the enlistment and choice practices. 2. Individuals resourcing and business condition 2.1 HR arranging †review and key qualities The initial step for building up a powerful HR system is to make sure about that the entire procedure will be painstakingly planned. HR arranging causes HR administrators to make sure about the achievement of their choices. As per Rahman (2010) HR arranging is a requesting procedure. Blunders during the advancement of a firm’s HR plans could result to extreme issues with respect to worker execution and correspondence (Rahman 2010). For disposing of the odds for such disappointments, Rahman (2010) recommends the steady improvement of HR arranging. It is recommended that the procedure should consolidate three key stages: ‘the quantitative HR arranging, the subjective HR arranging and the arranging of individual actions’ (Rahman 2010, p.158). The quantitative HR arranging centers around the distinguishing proof and the assessment of the requirements of the association as far as the quantity of workers (Rahman 2010, p.158). The subjective HR arranging alludes to the perspectives of representatives and the idea of the errands allocated (Rahman 2010, p.158). The issues of existence, as identified with the HR needs of a specific association are tended to through both the above procedures (Rahman 2010, p.158). Another basic piece of HR arranging is the arranging of individual activities (Rahman 2010, p.158), a procedure that centers around the change of ‘actual execution into the objective performance’ (Rahman 2010, p.158). According to another perspective, the HR arranging can be utilized for making the association ‘between enrollment/determination techniques and the association strategies’ (Millmore 2007, p.286). As such, HR arranging checks the connection between the enlistment/determination forms and the business condition. Amos et al. (2009) note that HR arranging doesn't concentrate exclusively on the requirements of the associations as far as staff yet in addition on the way of thinking and qualities on which the enrollment of the staff would be based (p.99). As indicated by the above view, HR arranging characterizes the structure utilized for the enrollment and choice procedures (Amos et al. 2009). Additionally, HR arranging ought to be created utilizing explicit models: a) the standards on which different HR procedures will be ba sed, as chose by HR organizers, should be adaptable enough so they can be changed if fundamental (Amos et al. 2009), b) the structure of HR plans ought to be additionally open to changes; this implies HR arranging should set other options, accessible in instances of emanant authoritative necessities or of unforeseen weights in neighborhood or the worldwide market (Pravin 2010). Concerning the abovementioned, Amos et al. (2009) note that rules are essentially remembered for all HR plans. It is noticed that these standards help

Thursday, July 30, 2020

How A Book Taught Me To Play In The Mud

How A Book Taught Me To Play In The Mud Elizabeth Kolbert, staff writer at The New Yorker, writes about science like a tall cool glass of water. Her writing, to use one of my least favorite book critic phrases is masterful. Actually, masterful is what it really is, and Im not just saying this as someone who loves good science and nature writing. It was Elizabeth Kolbert her clarity, her humor I had in mind when I started That Nature Show, a column about the animals and plants that share my Baltimore backyard. It was her essay in The Sixth Extinction about the expiration of the Panamanian Golden Frog a subject I had not known I gave a flying fig about that inspired me to collect tadpoles with my kids. I became aware of my own nature deficit disorder, the term coined by Richard Louv in his book Last Child In The Woods. When I first saw tadpoles in the spring in the water-filled wheel ruts of the cross-country trail behind my house I screeched to my husband, Leeches! Honey! Run! As a spiritual daughter of Kolbert I can now say I play in the mud. I look carefully at the layers of soil in the creek bed because they might just have a thin layer of iridium from the giant fireball meteorite that wiped out the dinosaurs. That was the fifth extinction. There were four before. And were in one now, in the era some scientists call the Anthropocene, caused by us. In The Sixth Extinction, Kolbert tackles a large, thorny, complex subject: extinction of species, global climate change, and mankinds hand in it, and renders it readable. You dont want to crap your pants. Shes direct were responsible but instead of simply saying mea culpa and moving on to the next Big Box store for socks, forgetting about the Panamanian Golden Frog, Kolbert reminds us it is our responsibility to be smart, scientifically literate, curious, and to keep our heads. Many species have gone the way of the dodo, and we hairy bipeds are not all that special when the view you take is geological. We might go the way of the dodo, the ammonites, the passenger pigeon, and the great auk too, and all our works be reduced to a layer of sediment the thinness of a cigarette paper. Sign up for True Story to receive nonfiction news, new releases, and must-read forthcoming titles. Thank you for signing up! Keep an eye on your inbox.

Friday, May 22, 2020

The True Metamorphosis.. Franz Kafka Owns A Part Of The

The True Metamorphosis. Franz Kafka owns a part of the human emotional spectrum, which the world can now call the Kafkaesque, a term for someone who exhibits nightmarish qualities of Kafka’s fictional world (Franz Kafka). Kafka’s twisted world is in no way pleasant, very Kafkaesque. It feels like a nightmare, and yet it is a place where many people, if only for a moment, will end up. Kafka’s most appreciated piece of literature, â€Å"The Metamorphosis,† creates an extension of Kafka’s life through the story’s setting, the job that Gregor must work, and the abuse Gregor endures from his father to create the theme of isolation. From the very start of the story, there is a distinct correlation to Kafka’s own personal life. The setting of â€Å"The†¦show more content†¦Ã¢â‚¬Å"Tragedy shaped the Kafka home. Franz s two younger brothers, Georg and Heinrich, died in infancy by the time Kafka was 6, leaving the boy the only son in a family...Kafka had a difficult relationship with both of his parents. His mother, Julie, was a devoted homemaker who lacked the intellectual depth to understand her son s dreams to become a writer. Kafka s father, Hermann, had a forceful personality that often overwhelmed the Kafka home† (â€Å"Franz Kafka†). Basically, Kafka’s biography states that the Kafka household experiences misfortune and lacks the family values of acceptance, patience, and love. The quote also shows that Kafka is not close to his loved ones, in fact, it is as though Kafka is the black sheep in the family. Gregor also experiences the inability to form a bond with his family. The Samsa apartment contributes to the growth of family relationships that unifies them, excluding Gregor. â€Å"...his parents...appreciated his sister’s efforts, whereas previously they’d often been annoyed with her for being, in their eyes, somewhat useless. But now both father and mother had fallen into the habit of waiting outside Gregor’s door while his sister cleaned up the room, and as soon as she emerged she would have to tell them every detail of the room’s condition, what Gregor had eaten, how he’d behaved this time, and whether he’d perhaps shown a little improvement† (Kafka 333). On one hand, the quotation supports how Gregor’s transformation is the sparkShow MoreRelated Comparing Franz Kafka and Gregor Samsa in The Metamorphosis Essay1549 Words   |  7 PagesSimilarities between Franz Kafka and Gregor Samsa in The Metamorphosis It is unusual to say the least to open a book and the first line is about the main character waking up as a large insect. Most authors’ use symbolism to relate the theme of their work, not Franz Kafka. He uses a writing method that voids all aspects and elements of the story that defy interpretation. In doing this, he leaves a simple story that stands only for an objective view for his own thoughts and dreams. Kafka focuses theRead MoreThe Existential Isolation And Biopsychological Change1519 Words   |  7 PagesAn Analysis of the Existential Isolation and Biopsychological Change in The Metamorphosis and â€Å"Letter to my Father† by Franz Kafka and Unwelcome Visitors† by Tessa Farmer This literary and art analysis will define the correlation between the writings of Kafka and the installation art of Tessa Farmer’s in relation to the themes of existential isolation and biopsychological change. Gregor’s anxiety in The Metamorphosis is partially due to the alienation of society, which cases an existential periodRead MoreThe Metamorphosis Isolation Essay1491 Words   |  6 PagesFranz Kafka’s feelings of isolation throughout his life caused him to portray characters in his writing as outcasts as a result. The basis of Kafka’s novel The Metamorphosis is the effects of isolation on man and it’s impact on life. The use of modernism in Kafka’s writing was a reflection of the characteristic shift from the beauty and innocence of romanticism to the cold harsh reality of life after World War I. Kafka’s lifelong alienation intersects with his work where he draws on his personalRead MoreThe True Metamorphosis1356 Words   |  6 PagesThe True Metamorphosis The Metamorphosis by Franz Kafka offers much to be critiqued, including the reason why Gregor Samsa was transformed into a hideous beetle. The truth is Gregor had put himself into a position of demise long ago. Over the years, he had worked himself into both physical and mental exhaustion. Gregor was the sole provider, and eventually his family grew less appreciative of him. His relationship with his family had gone south. They were no longer as close, and it were asRead More Franz Kafkas Life Reflected in his Work, The Metamorphosis Essay2398 Words   |  10 PagesFranz Kafkas Life Reflected in his Work, The Metamorphosis The Metamorphosis written by Franz Kafka is considered one of the few great, poetic works of the twentieth century. Addressing The Metamorphosis, Elias Canetti, a Nobel Prize-winning author, has commented, In The Metamorphosis Kafka has reached the height of his mastery: he has written something which he could never surpass, because there is nothing which The Metamorphosis could be surpassed by - one of the few great, perfect poeticRead MoreExistentialism And How This Philosophical Theory Has Developed Over The Years1443 Words   |  6 Pagesprecursors of this movement. Other major philosophers like Albert Camus, Jean-Paul Sartre and Martin Heidegger also deny any association with the movement yet their work is pivotal in bringing this theory to the world. Writers like Fyodor Dostoevsky, Franz Kafka also discuss this theme in their work, thus creating literary work on existentialism and developing this theory further. Existentialism taken up by Jean-Paul Sartre, Albert Camus, and Simone de Beauvoir in the 20th century in their literary worksRead MoreMr Samsa Existential Ideal: Metamorphosis by Franz Kafka1071 Words   |  5 PagesFranza Kafka wrote one of his most popular books, The Metamorphosis, during the literary period and movement of existentialism. His novella stresses many existential ideals. The most predominant ideal that is seen through Gregor Samsa and his father in The Metamorphosis is that choice is the opportune of the individual. One’s ultimate goal in life is to successfully find a homeostasis between work and leisure. It is through the character development of the father of Gregor Samsa that we see the acquisitionRead MoreGregor Samsas Metamorphosis in The Metamorphosis by Franz Kafka1271 Words   |  6 Pagesare unable to develop this bond with their family members, they tend to feel alone and depressed. In the novel The Metamorphosis by Franz Kafka, Kafka describes t he theme of alienation and its negative effect on people and their relationships with the people around them. This theme can be shown through Gregor Samsa, the main character in The Metamorphosis. After Gregor’s metamorphosis, or transformation, he is turned from a human being into a giant bug which makes him more and more distant from theRead More Essay on Metamorphosis of the Family in Kafkas Metamorphosis1868 Words   |  8 PagesMetamorphosis of the Family in Kafkas Metamorphosis      Ã‚   In Franz Kafkas Metamorphosis, the nature of Gregor Samsas reality changes insignificantly in spite of his drastic physical changes. Gregors life before the metamorphosis was limited to working and caring for his family. As a traveling salesman, Gregor worked long, hard hours that left little time to experience life. He reflects on his life acknowledging the plague of traveling: the anxieties of changing trains, the irregular,Read MoreFranz Kafka s The Metamorphosis882 Words   |  4 Pagesâ€Å"The Metamorphosis† is a surreal story by Franz Kafka surrounding the transformation and betrayal of Gregor Samsa, who wakes up one day, reborn into a large insect. Along with the bizarre and nightmarish appearance of his new hard back, brown segmented belly, and many legs, Gregor only desire is to live a normal life, unfortunately, this is impossible because he struggles to even get out of bed. Gregor transformation into an insect is a vivid metaphor for the alienation of hum ans from around the

Sunday, May 10, 2020

A Startling Fact about Chinese Culture Essay Topics Uncovered

A Startling Fact about Chinese Culture Essay Topics Uncovered The central government now had direct charge of the populace, permitting the ability to have a far larger workforce. On the flip side, the author may question the dependability of the narrator, since Adeline might not be in a position to grasp the way the growth of the Communist party affected her parent's individual development and so the increase of their children. Some individuals live their lives in accordance with their religion even though others don't think you should factor that into decision making in regards to determining rules for everybody. The system is not as rigid than in the past but young folks often utilize matchmakers. How to Choose Chinese Culture Essay Topics Only a few of Chinese families could have relatives living nearby. In contrast to counterparts from other nations, Chinese children should bear heavier academic burden. Chinese families are extremely close-knit. A family with over one cultural tradition is excellent. Chinese isn't an alphabetic language. There are a lot of conversation topics which are best avoided by foreigners in China. Writing is considered the maximum art form, whilst calligraphy is believed to be the deepest expression of an individual's character. As the English language is still taught, a growing number of Chinese citizens will get accustomed to the language. Gossip, Lies and Chinese Culture Essay Topics Our professionals are among the finest in the current market, and they can help you compose the perfect essay that exceeds all of your academic expectations. Our writers are specially vetted and trained to make sure they work diligently to fulfill all your requirements. Most students think that it is the lack of desire to complete assignments that results in the using of writing services. Last, a last reflection on what additional topics ought to be studied in an adult learning course is going to be shared. Even though some may want to generate a career in Chinese as a teacher, translator or maybe interpreter considering the numerous professions. If you've got an assignment deadline coming up and you are concerned that you won't be in a position to finish your task, don't hesitate to order a paper. It's also preferable that the chosen theme isn't overused because it is able to make your teacher shed interest in your essay and quit reading it altogether. Chinese Culture Essay Topics at a Glance Culture is composed of set of principles and traditions that's passed on from 1 generation to another. Oftentimes, it has always been equated to a country. Business culture is understood to be the culture that has emerged because of company or professional atmosphere. The Chinese culture has many exceptional characteristics that are very interesting for individuals to le arn. These societies have a vast gap between the powerful and the remainder of the populace. There are many sorts of cultures, so prior thorough research may be required to reveal certain characteristics each of them has. These cultures are somewhat more competitive. Individualistic cultures are generally diverse and members have a tendency to be self-reliant. Characteristics of Chinese Culture Essay Topics Totally free Chinese Culture essay samples can be found FreeEssayHelp with no payment or registration. Still, every one of them would show up in the overall list. The list was initially developed so as to provide students in my course with a broad enough collection of topics which they wouldn't all try to use the identical library resources simultaneously. It is crucial to overview the historical facts in order to know the plot of the film. You might need a guide that will help you learn how to navigate effectively. Socialization is realized to a large extent through using la nguage, the key symbolic medium whereby cultural knowledge is communicated and instantiated, reproduced and transformed. From my perspective, it's a good idea to teach the second generation Chinese and infuse them with the culture since it would help to enrich their understanding and diverse comprehension of culture. In fact, the education system shouldn't be the just one to bear the blame and the underlying cultural context also needs to be accountable. Facts, finally, will always win out against how folks are feeling at a specific moment. Chinese folks have been attempting to locate a way to live a very long life. Culture is how we perceive the Earth, it isn't a hat. In New York, it's extremely tough for everyone to prevent the reality that we're indeed surrounded by Chinese culture. Life, Death and Chinese Culture Essay Topics Composing a culture on essay can be accomplished with varied varieties of essay since it can be shown in an objective and a subjective way. Argum entative essay topics are so important since they are debatableand it's important to at all times be critically contemplating the world around us. It is really quite easy to compose an essay on culture as it can be about your own culture. The culture essay is quite much like the descriptive essay, or so the student should select a topic about any culture and explain it to the reader so they understand what it is about. Chinese Culture Essay Topics Features When wrapping, be mindful that the Chinese ascribe much value to color. Chinese wine normally have a strong scent. Chinese foods are put in a huge plate for everybody, and taking more food while there continue to be some remaining food in your bowl is quite impolite. Cantonese food is famous for its cooking procedures.

Wednesday, May 6, 2020

Sectarian Violence Free Essays

These days’ people immediately think of the country of Iraq when they hear the words sectarian violence or cultural conflict. Many of these individuals would be surprised to find that sectarian violence exist all over the world. Just hours ago a clash in southern Kyrgyzstan between Kyrgyz and Uzbek people claimed 26 lives in less than 24 hours. We will write a custom essay sample on Sectarian Violence or any similar topic only for you Order Now Buildings were set on fire and many individuals were treated for stab and gunshot wounds. It is unknown what caused this recent clash, but it is known that it was culturally motivated. â€Å"Sectarian Violence,† 2010) Also in the news this hour is the reporting of sectarian violence in Karachi, Pakistan that has increased a recent death toll to 5 in the just the last 15 days. (Raza, 2010) Cultural conflict is not just centralized in one location, it can be found all over the world. Samuel P. Huntington, a professor of International Studies and former chairman of the Harvard Academy for International and Area Studies, produced an essay called â€Å"The Clash of Civilizations? detailing his theory that the end of history will come about through cultural conflict instead of an economic or ideological reason. (Huntington, 1993) Looking at the news for the last seven hours would lead a lot of individuals that Huntington’s theory is right on track. Discussion: Sam Huntington’s â€Å"hypothes is that the fundamental source of conflict in this new world will not be primarily ideological or primarily economic. The great divisions among humankind and the dominating source of conflict will be cultural.Nation states will remain the most powerful actors in world affairs, but the principal conflicts of global politics will occur between nations and groups of different civilizations. The clash of civilizations will be the battle lines of the future. † (Huntington , 1993) Many indivudauls may agree with Huntington, especially after reading the book entitled The Iraq Papers. This book states that sectarian violence causes the largest number of Iraqi civilian casualties. Iraq is in the grip of a deadly cycle: Sunni insurgent attacks spark large-scale Shia reprisals, and vice versa. Ehrenberg, McSherry, Sanchez, Sayej, 2010) This book also identifies that â€Å"sectarian violence – particularly in and around Baghdad – has become the principal challenge to stability. † (Ehrenberg et al, 2010) There are, however, some individuals that feel that Huntington’s theory is very vague and very circumstantial. Jonathon Fox, an Associate Professor in the Department of Political Science at Bar-Ilan University in Ramat Gan, Israel, completed his own quantitative analysis for the period of 1989 – 2002 and found the exact opposite of Huntington’s analysis.Fox’s researched proved that cultural conflicts were less common than non-cultural conflicts and that the Cold War had no significant effect on the ration between the t wo. (Graham, 2004) Another key fact in Fox’s research that hurts Huntington’s theory is that most cultural conflict that did occur was more likely to be between groups that were culturally similar. (Fox, 2002) Conclusion: With research showing that Huntington’s theory is circumstantial but the news proving that sectarian violence is rising throughout the world, how are we to say if the history will end over a cultural battle?We must not just look at the violence between different cultural groups; we also have to look at any unison between them. I feel that it is very hard to prove Huntington’s theory. With the right resources and finance, it is possible to deter cultural groups from their violent ways. Peace talks have been conducted for decades between cultural groups to stop violence and brutal attacks. Huntington may prove to be right in his theory, but for now, we must wait and see the outcome of sectarian violence all around the world. How to cite Sectarian Violence, Papers

Wednesday, April 29, 2020

Its The End Of The World...And I Feel Fine Essays - Nuclear Warfare

It's The End Of The World...And I Feel Fine Elspeth Wilson Politics & Film Final Paper December 15, 2000 Its the End of the Worldand I Feel Fine! (The role of intellectuals in the creation and justification of nuclear weapons.) In Fail Safe and Dr. Strangelove, Or: How I Learned to Stop Worrying and Love the Bomb, Sidney Lumet and Stanley Kubrick question the relationship between technology and humanity by emphasizing mankinds tendency to create machines that cannot be adequately controlled. By blatantly revealing the absurdity of game theory (Mutual Assured Destruction as a reasonable deterrence for nuclear war), both directors call into question the dominant pro-Cold War American ideology. One of the most quintessential aspects of this ideology includes the drive for constant technological advance and strategic superiority. Without the brainpower of the scientists and intellectuals who dedicated their lives to the extension of technological power and the study of international conflict, the Arms Race would certainly not have been possible. These academics not only became the architects of atomic weapons but they were also faced with justifying the use of these nuclear bombs, and creating a theoretical fra mework within which nuclear warfare might be appropriately (and rationally) conducted. Within this context, one noteworthy parallel between Fail Safe and Dr. Strangelove is the existence (in both films) of a single intellectual genius that actively perpetuates the science of nuclear advancement and strategy. Indeed, through the characterizations of Professor Groeteschele and Dr. Strangelove, both Lumet and Kubrick examine the prominent role of intellectuals (both scientists and theorists) in the creation and justification of nuclear warfare. Ultimately, both Lumet and Kubrick reveal the problems with relying solely on science and mathematics to resolve international conflict, thus suggesting that modern warfare requires a more humanistic, ethical definition of right and wrong. Both Fail Safe and Dr Strangelove serve as moralizing responses to the dominant American Cold War culture, rhetoric, and political policy. In his article titled Dr. Strangelove (1964): Nightmare Comedy and the ideology of Liberal Consensus, Charles Maland identifies the dominant American cultural paradigm (during the Cold War) as the Ideology of the Liberal Consensus. Maland maintains that the Ideology of the Liberal Consensus first developed as the American people began to feel increasingly threatened by the rise and spread of Communism. After World War II, this cultural paradigm solidified, taking on an intellectual coherence of its own. Indeed, the logic behind this paradigm involved two widely accepted principles: (1) The structure of American society is basically sound. (2) Communism is a clear danger to the survival of the United States and its allies. From the combination of these assumptions, emerged a new definition of Americanism that was predicated upon the concepts of democracy, capitalism, and general material abundance. However, in order to satisfy the demands of this new Americanism, the United States needed to struggle against Communism and willingly support a strong defense systemfor power is the only language that the Communists can understand. Because the maintenance of a superior defense system required frequent technological advancement, physicists, chemists, and other scientists became necessary members of government/military research teams. In addition to the so-called hard scientists, theorists and strategic experts were needed in order to make informed and rational decisions about the circumstances under which the new technological devices (i.e. nuclear weapons) should be used. This emerging Cold War cultural paradigm was both created by and gave birth to a new breed of academicthe nuclear-intellectual. Because technology, nuclear science, and war strategy became such an integral part of the definition of American culture and security, the scientists and the theoreticians that participated in this nuclear culture achieved political prominence. These academics not designed advanced killing-machines, but they were also employed to create a new theoretical framework that rationally justified the use of nuclear weapons in specific confrontations. Thus, both the hard-scientists and the game-theorists became an integral part of the Cold War culture, supplying the country with two vital ingredients (both the machinery and the rhetoric) necessary for the creation of a new American ideology (based on democracy, capitalism, societal complacency, and soviet paranoia etc.). Because of the unique role of intellectuals in the initial formulation of the ideology, principles, and technology behind the liberal consensus, any work that